When I take the newsletter plunge I want to do right. Believe it or not email still reigns king compared to other forms of social media in generating sales. Or at least that is what the statistic's show in the latest articles I've read, reigning in at 30%. I am going to want people to sign up for my newsletter, right? Then I'm going to want an awesome
Call to Action. A what what? In reading lots of marketing blogs I've learned what a call to action is. It's a response you want users to complete. So an awesome call to action encourages users to act. Let me show you an example of one call to action that recently sucked me in.
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| via handmadesuccess.com |
There are many techniques used in an effective call to action. In the example here handmadesuccess.com identified my problem or my need and offered a solution as an added bonus for just subscribing to their newsletter! Did you notice the language they used? "
Get Instant Access when you sign up for the Handmade Success newsletter." Yep, I signed up! In looking at their call to action I discovered other things that attracted me and caught my attention. I identified color, I love these colors and I'm a sucker for pink. Have you ever thought of color as another language?
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via Kissmetrics
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I also identified a little bit of whimsy. When looking for some photo helps for this blog post I check Etsy first, of course. When cruising at mad speed though pages on Etsy, this photo made me stop and go back for another look.
It's full of whimsy, has all the right colors and quite colorful. Come on, it's a picture of a cupcake, of course I went back for more! ;) Well, here's some
food for thought when you're ready to take the newsletter plunge.
~vintageprecious
